1. “I Just Need Something Simple”
- Often, clients say this to downplay the scope of work, hoping for a quicker or more affordable project. However, even simple designs require research, creativity, and refinement, which still take time and effort. Designers often find that what the client describes as “simple” may not be straightforward at all【Creative Boom】.
2. “We’re On a Tight Budget”
- Budget constraints are genuine, but sometimes clients mention this to negotiate a lower rate, even if they have more flexibility. This can be especially challenging for designers when clients expect high-quality results on a restricted budget.
3. “I’ll Know It When I See It”
- This vague feedback can be frustrating, as it leaves the designer without specific direction, often leading to multiple revisions and unnecessary hours spent refining something that was never clearly defined. It can signal that the client either hasn’t fully thought through their vision or doesn’t want to commit to a single idea【99Designs】【Envato】.
4. “It’ll Be Great Exposure for You”
- Some clients justify low (or no) pay by promising “exposure” or saying it will lead to more clients. While exposure can be valuable for new designers, it’s often overpromised, with little evidence that it will generate substantial new business.
5. “I Love It, But…”
- A client may initially express approval but follow up with changes that alter the original concept significantly. This phrase is often a sign that more feedback or revisions are on the way, even if the client appeared satisfied in earlier stages.
6. “It’s Almost Approved; Just One More Revision”
- Sometimes, clients want additional revisions while implying that the project is almost complete. This can lead to “scope creep,” where the designer continues making changes beyond the agreed scope without extra compensation.
7. “I’ll Send Feedback Soon”
- Delays in feedback can stall a project, affecting timelines and the designer’s schedule for other work. While clients may genuinely be busy, it’s helpful when they communicate delays openly rather than repeatedly saying feedback is “coming soon” without follow-through.
These “lies” are often more about managing expectations or maintaining flexibility than intentional deception. Open communication can help clarify these points and set boundaries so that both clients and designers have a more transparent, productive working relationship.
