Mistake ( design ) to avoid

Ignoring Readability and Contrast

• Mistake: Using low-contrast colour combinations (e.g., light grey text on a white background) or overly decorative fonts can make text hard to read.
• Solution: Choose high-contrast colours for text and background. Stick to legible fonts for body text, reserving decorative fonts for headers or accents.

Overcrowding Elements

• Mistake: Filling every space with text, images, or graphics can overwhelm the viewer and dilute the main message.
• Solution: Embrace white space to give elements room to breathe. Prioritise the most important elements, and create a clear focal point.

Inconsistent Branding

• Mistake: Using varying colours, fonts, or styles that don’t align with the brand’s identity can confuse the audience and weaken brand recognition.
• Solution: Develop a cohesive brand style guide that outlines specific fonts, colours, and design elements. Stick to these across all materials for consistency.

Poor Use of Color

• Mistake: Choosing colours that clash or fail to evoke the right emotions can detract from the message. Not considering colour psychology can lead to unintended reactions.
• Solution: Select colours that align with your brand’s identity and message. Test colour combinations for harmony and emotional resonance with your audience.

Too Many Fonts

• Mistake: Using more than two or three font styles in a design can make it look cluttered and unprofessional.
• Solution: Stick to a maximum of two or three fonts—typically, one for headings, one for body text, and possibly an accent font for specific highlights.

Low-Resolution Images

• Mistake: Using pixelated or blurry images detracts from the professionalism and quality of the design.
• Solution: Ensure all images are high-resolution and suitable for the format (e.g., 300 DPI for print, 72 DPI for digital). Optimise image sizes to maintain quality without slowing down web performance.

Ignoring Mobile Responsiveness

• Mistake: Designing for desktop only without considering mobile view can lead to a poor user experience on smaller screens.
• Solution: Test designs on various devices and screen sizes, and adapt layouts to ensure readability and functionality across all platforms.

Overuse of Effects

• Mistake: Adding too many effects like shadows, gradients, or animations can create a dated or distracting look.
• Solution: Use effects sparingly and purposefully, enhancing focal points without overshadowing the main content. Subtlety is key for a modern aesthetic.

Neglecting Hierarchy

• Mistake: Without a clear visual hierarchy, users may struggle to identify the most important elements and become lost in the design.
• Solution: Use size, colour, and spacing to guide the viewer’s eye naturally from the most important elements to supporting content.

Failing to Consider Accessibility

• Mistake: Designs that don’t account for accessibility (like contrast for the visually impaired or alt text for images) exclude a significant portion of users.
• Solution: Incorporate accessible design practices such as high-contrast text, readable fonts, descriptive alt text, and intuitive navigation.

Not Proofreading Text

• Mistake: Typos and grammatical errors can harm credibility and detract from the design’s professionalism.
• Solution: Proofread carefully or have another person review the text before finalising the design.

Copying Trends without Purpose

• Mistake: Following every design trend can result in a dated look once the trend fades or detracts from the brand’s unique identity.
• Solution: Only incorporate trends that align with the brand’s personality and add value to the design. Prioritise timeless design principles that won’t quickly become outdated.

Using Poor Layout and Alignment

• Mistake: Misaligned elements or uneven spacing can make a design look amateur and disrupt the visual flow.
• Solution: Use grid systems and align elements to ensure a balanced, orderly layout. Consistent alignment makes the design more polished and easier to follow.

Skipping Testing and Feedback

• Mistake: Finalising a design without testing it or getting feedback can lead to issues that could have been easily avoided.
• Solution: Test designs with a small audience or get input from colleagues to catch any readability, usability, or aesthetic issues before launch.

Using Generic Stock Images

• Mistake: Relying on overused, generic stock images can make the design feel impersonal and cliché.
• Solution: Invest in unique, high-quality images that reflect the brand’s message and aesthetic, or consider creating custom visuals where possible.

By avoiding these common mistakes, you can create designs that are not only visually appealing but also effectively convey the intended message and leave a positive impression.