The existing website lacked proper optimization for mobile and tablet devices, resulting in a poor user experience.
Customers could not easily view product variations (such as color options), leading to missed opportunities for upselling.
There was no functionality to check product availability based on location (pin code), limiting customer convenience.
The checkout process was outdated, lacking secure payment options like Razorpay, and the website did not have a system for tracking shipments.
Team Rule
(No. 01)
Team Rule
(No. 02)
The website features a mobile-optimized layout for seamless mobile and tablet views, along with dynamic product variations for real-time updates based on color selection. A pin code function checks delivery availability, while Razorpay ensures secure payments. Shiprocket simplifies shipping logistics, and a tracking page lets users monitor their shipments.
Process Highlights
Wireframing & Prototyping: Developed detailed wireframes to visualize the structure, ensuring a user-friendly mobile experience. Prototypes were tested across multiple devices.
Iterative Design: We collaborated closely with Advika Designs to gather feedback and ensure the final design met their brand expectations and functional needs.
Development & Testing: Focused on mobile and tablet performance, conducting extensive testing to ensure smooth navigation and interaction across various devices.
SEO Optimization: Ensured that the new site structure and content were optimized for search engines, improving visibility and organic traffic.
We ensured the website provides an excellent experience on mobile and tablet devices, resulting in a seamless shopping journey.
Product Variation Visibility:
The dynamic color selection feature solved the issue of displaying variations, improving user engagement and increasing purchase likelihood.
Shipping & Location Limitations:
The pin code feature gave users the ability to check delivery availability, improving their confidence in making purchases.
Outdated Payment & Delivery Systems:
The integration of Razorpay and Shiprocket provided a secure, modern shopping experience, with easy payment and reliable shipping.
Optimized Results
Increased Mobile Traffic:
By focusing on mobile optimization, the website saw a significant increase in mobile and tablet traffic, improving user engagement.
Improved Product Engagement:
The product variation feature boosted interaction and provided users with a more personalized shopping experience.
Higher Conversion Rates:
Streamlined checkout with Razorpay and Shiprocket integrations, along with the added pin code functionality, increased conversion rates by making the process faster and more reliable.
Customer Satisfaction:
Advika Designs reported higher customer satisfaction due to improved mobile usability, secure payment options, and a better overall shopping experience.
Visual Showcase
Before-and-After Website Screenshots:
Showcasing the transformation in design, highlighting mobile responsiveness and improved aesthetics.
Product Customization Mockups:
Demonstrating the dynamic color selection and variation features in action.
Tracking Page Preview:
Visual of the order tracking page that customers can use to monitor their shipments.
Conclusion
The redesign of Advika Designs’ website has been a resounding success, with a strong focus on mobile and tablet optimization. The enhancements to product visibility, checkout process, and shipping options have not only improved user engagement but also led to tangible business growth. Advika Designs now has a modern, efficient e-commerce platform that is optimized for the needs of today’s mobile-first shoppers, driving higher conversion rates and better customer satisfaction.