Case Study: “Agro Smart”​

Client Overview

AgroSmart Biotech India Pvt Ltd is a pioneering agricultural company focused on integrating smart technology with farming. They provide solutions such as fertilizers and pesticide delivery, soil and water testing, and biostimulant products to enhance crop yields. Their mission is to empower farmers with modern agricultural techniques while ensuring cost-effectiveness.

Project Goals

Modern & User-Friendly

Enhanced UI/UX for better accessibility.

Improved Product Visibility

Simplified navigation tailored for farmers.

Higher Engagement

Informative content and visuals to attract users.

Optimized Lead Generation

Strategic CTA placements for better conversions.

Pin Code-Based Delivery

Seamless service availability tracking.

Custom Product UI

Intuitive interface for an enhanced shopping experience.

Team Rule
(No. 01)

Research & Strategy

We conducted in-depth research on AgroSmart’s target audience—farmers and agronomists—analyzing their browsing habits, preferences, and challenges in accessing digital platforms. A competitive analysis of agricultural technology companies helped us identify industry best practices.

Team Rule
(No. 02)

Process Highlights

AgroSmart’s development involved wireframing and prototyping for better usability, followed by iterative design with continuous refinements. Development and testing ensured mobile responsiveness, while SEO optimization improved search visibility. 

Challenges Solved

  • Used infographics and simplified content for better comprehension.
  • Improved interactivity with video demos, testimonials, and case studies.
  • Optimized forms and checkout processes for easy product purchases.
  • Integrated pin code validation to ensure correct delivery locations.
  • Developed a tailored product UI for a personalized user experience.
  • Implemented GST invoicing for smooth transactions.

Optimized Results

  • 50% Increase in Website Traffic within the first three months.
  • 40% Boost in Customer Inquiries through enhanced lead generation strategies.
  • 30% Higher Conversion Rates from improved UI/UX and CTA placements.
  • AgroSmart reported increased trust and engagement from their farmer community.

 

 

Visual Showcase

Before-and-After Website Screenshots: Demonstrating the design transformation.

Infographics: Showcasing user engagement improvements.

Product Highlight Mockups: Featuring key product pages and optimized layouts, including pin code-based delivery, custom product UI, and GST invoicing.

AgroSmart’s revamped digital presence now effectively communicates its mission, engages farmers, and drives business growth.

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